TOFM Website Rebuild: Developer Notes

Prepared by Marketing Mantra for the TOFM website developer. Date: 2 October 2026.

This prototype shows the new structure, content, branding and SEO / AEO / GEO setup for www.tofmvacuum.com. Please rebuild the live site to match it, in the current PHP setup or any CMS. Copy, page titles, meta descriptions, headings, internal links and schema markup are final unless marked TBC.

1. What is in this package

2. Summary of changes from the current website

3. URL structure and redirects

Use clean URLs without .html or .php. The prototype files map to live URLs like this:

The canonical tags, sitemap, schema and llms.txt already use the clean live URLs. Internal links in the prototype point to .html files so the preview works; switch them to clean URLs when you build the live site.

301 redirects from the current site

Example for Apache (.htaccess):

RewriteEngine On

# Force HTTPS and www
RewriteCond %{HTTPS} off [OR]
RewriteCond %{HTTP_HOST} !^www\. [NC]
RewriteRule ^(.*)$ https://www.tofmvacuum.com/$1 [L,R=301]

# Old pages
Redirect 301 /index.php /
Redirect 301 /aboutus.php /about
Redirect 301 /oil-filtration.php /products/transformer-oil-filtration-machine
Redirect 301 /transformer-dryer.php /products/vacuum-drying-plant
Redirect 301 /impregnation-plant.php /products
Redirect 301 /500mva-transformer-factory.php /products
Redirect 301 /vacuum.php /products
Redirect 301 /gallery.php /about
Redirect 301 /contact.php /contact

# Serve /page from page.html (if keeping static files)
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME}.html -f
RewriteRule ^(.+)$ $1.html [L]

4. Brand implementation

The site uses a single light theme by design, following the brand guideline (white background, black text).

5. On-page SEO (already built into each page)

• One H1 per page, with question-style H2s on product and blog pages.
• Unique <title> (50 to 60 characters) and meta description (under 160 characters) on every page.
• Canonical URL, Open Graph and Twitter tags on every page.
• Breadcrumbs on all inner pages, matched by BreadcrumbList schema.
• Descriptive alt text on all images; width and height set to avoid layout shift; below-the-fold images lazy-loaded.
• Internal links: every product links to related products and blog posts, and every blog post links to products and other posts.
• lang="en-IN" on every page.

Developer to do: convert JPG/PNG images to WebP with JPG fallback, create 1200 x 630 Open Graph images, minify CSS and JS, enable compression and browser caching, and test Core Web Vitals in PageSpeed Insights (target LCP under 2.5 s on mobile).

6. AEO and GEO (AI search) features

Note: Google currently shows FAQ rich results mainly for government and health sites, so the FAQ schema is mostly for AI answers and other search engines. Keep it.

After launch:

1. Verify the site in Google Search Console and Bing Webmaster Tools; submit sitemap.xml to both.
2. Test several pages in Google's Rich Results Test and the Schema.org validator.
3. Create or update Google Business Profiles for Pune and West Bengal using exactly the same name, address and phone as the website.
4. Make sure LinkedIn, Instagram, Facebook, IndiaMART and directory listings use the same name, address, phone, website and descriptor.

7. Enquiry form integration

The prototype form builds a WhatsApp message because it has no server. On the live site:

1. Submit the form to the server (PHP mail or SMTP) and send it to contact@tofmvacuum.com.
2. Also push each enquiry to the CRM, if TOFM uses one.
3. Keep all fields: request type, name , company, phone , email, country , product , capacity, requirement *.
4. Add spam protection (honeypot field and/or reCAPTCHA v3).
5. Show a thank-you message or page, and fire a GA4 generate_lead event on success.
6. Keep the pre-selection behaviour: links like /contact#transformer-oil-filtration-machine pre-select the product, and /contact#quote selects "Request a Quote".
7. Keep the WhatsApp float button linked to https://wa.me/917758067991.

8. Analytics and tracking

Install GA4 and Google Search Console. Track these events: form submit (generate_lead), WhatsApp click, phone click, email click, and clicks on "Request Technical Consultation" and "Request a Quote".

9. Specification status

Confirmed by TOFM (October 2026)

Typical industry values (shown with a "Typical" label, TOFM to confirm)

These fill gaps for now, based on common values in the market. Replace them with TOFM's own figures when available, then remove the label.

Values marked "Typical" are left out of the Product schema on purpose; add them to the schema once confirmed.

Still to confirm

10. Images to replace

Interim images (client presentation only)

All product, service and blog images supplied by Marketing Mantra are placeholders for showing the prototype to TOFM. They are captioned "Representative image" and some show other manufacturers' names or watermarks (for example on the hydro cyclone, single stage vacuum pump and lube oil filtration machine images). None of these images may be used on the hosted website. Replace every one with a TOFM photograph before go-live.

Also to replace

11. Prototype-only elements to remove before go-live

• The dark "Website prototype" bar at the top of every page (.proto-bar).
• The developer-notes.html page.
• The _artifact_index.html file, if present.
• TBC labels (once values are confirmed).
• The WhatsApp-message behaviour of the enquiry form (replace with server submission as in section 7).

12. Go-live checklist

• [ ] All pages built with the copy, titles, meta descriptions and schema from the prototype
• [ ] TBC values confirmed and filled
• [ ] HTTPS and www canonical enforced; 301 redirects live and tested
• [ ] robots.txt, sitemap.xml and llms.txt uploaded to the site root
• [ ] Form sends to contact@tofmvacuum.com and the CRM; spam protection on
• [ ] GA4 and Search Console installed; sitemap submitted to Google and Bing
• [ ] Images replaced, compressed (WebP) and Open Graph images added
• [ ] Mobile check at 360 px, 768 px and desktop
• [ ] PageSpeed Insights mobile score checked; LCP under 2.5 s
• [ ] Rich Results Test passed on home, one product page and one blog post
• [ ] Social profiles and Google Business Profiles updated with matching details